自稱「媽媽們引以為傲的贊助者」的寶僑家品對於母親節總有特別計畫。去年推出的廣告《母親給我的禮物》也與特奧會有關。
《在我眼中》這部催淚動人的廣告由特殊奧林匹克運動會（Special Olympics）運動員Molly Hincka與她的母親Kerry主演。影片中充滿情感渲染力的旁白也是她母親的動人聲線。簡樸又精心設計的廣告採用倒敘手法，從已長大成為傑出運動員的莫莉開始倒轉人生，最後回到母親手中高高舉起的心肝寶貝，影片也結束在這美麗的一刻。
Ad of the Day: It Wouldn't Be Mother's Day Without P&G Making You Weep
Procter & Gamble, the self-described "Proud sponsor of moms," always has something special planned for Mother's Day. Last year, it was the spot with Eunice Kennedy Shriver and Maria Shriver.
The tear-jerker of a spot, titled "What I See," stars Special Olympics athlete Molly Hincka and her mother Kerry, who provides the emotional voice-over. It's simply and nicely crafted, beginning in the present day and traveling into the past through old video footage and photos. It ends on a lovely moment with Kerry holding Molly aloft a baby.
以上介紹節錄自美國知名廣告行銷媒體網站ADWEEK
同場加映：Google Glass 的廣告 Seed＃愛之種子
這部完全由 Google Glass 拍攝的影片，是由美國南加州大學電影藝術學院（USC School of Cinematic Arts）的學生和校友所製作，屬於Google的Glass Creative Collective計畫之一。這是他們向母親節致敬的方式，「媽，感謝您。」"Thank you, Mom."
This film, shot entirely on Glass, was created by alumni and students from the University of Southern California's School of Cinematic Arts as part of the Glass Creative Collective. It's our way of saying "Thank you, Mom."
影片主要描述一名男子遠渡重洋來到印度要給他的母親一個驚喜。影片由主角打包行李開始，他的妻子交付給他一個牛皮信封袋，他搭上計程車、火車開始他的旅程。長途跋涉後終於來到媽媽身後，拍了一下她的肩，媽媽驚喜之情溢於言表，煮了豐盛大餐。最後的場景中，媽媽正在曬衣服，主角終於拿出那個神祕信封，裡面裝著妻子懷孕的超音波照片，媽媽隨即掩面，轉身而泣。
The film entitled Seeds which was captured entirely on Google Glass features a man's long journey to his home in India to surprise his mother.
The clip shows a first person perspective of a man packing his things in a bag. His wife handed him a brown envelope to bring along. He then takes a cab, pulls a train card, and rides a train with the brown envelope constantly on his hands.
When he goes inside the home and taps the shoulder of her Mother, the surprise expression on her face is undeniable. They had a heartwarming reunion and feast on the food.He then takes out the brown envelope and gives it to her Mom who is fixing the hanging clothes. His mother turned to tears. He had been carrying a picture of an ultrasound all along.
In an article from Mashable, the 23-year old filmmaker Chaganty revealed that the 2.30-minute film was shot in a span of 10 days in four different locations: Los Angeles, San Francisco, Tokyo, and India. He stated: "It was the first introduction to acting I've ever had." He also revealed that throughout the production of the Mother's Day-themed story, he had the same clothes, and a wedding ring.
節錄自IBTimes
